Jumping on that one-way train towards your dream job is one of the most fulfilling feelings in the world, especially if marketing is your destination
This still matters if you’re a business owner or content creator, as marketing comes into everything at some point. It’s involved with every role and brand out there, as marketing is what makes it thrive!
You don’t have to have a degree, intense experience or piles of money to invest into becoming any type of marketer. It’s a bonus to have those aspects, but it’s not an issue if you don’t. In this blog, we’re going to explore how you can start your journey and up your marketing skills from the get-go.
Invest Your Time
If you’ve got anything to invest, choose time. It may be a spare hour throughout the day or a couple of moments a week that you can dedicate to enhancing your marketing knowledge. Either way, it’s so important to put some time into it! Don’t worry though, you don’t need to drop everything to walk down a new path. Take steps at a time.
Take Free Marketing Courses
Free marketing courses are the ideal way to start your journey. No matter where you’re located, there will be available online courses and free content that you can indulge in to bring out your inner marketer. We highly recommend the ‘Fundamentals of Digital Marketing’ course by Google. Official certification is included once you pass the final exam, and it’s a self-paced course that you can take in your own time. It’s a dream that covers the basic must-knows of the marketing world.
Keep Your Eyes Peeled
You should keep your eyes peeled for the best marketing examples to be inspired by. Marketing is everywhere you go, and it’s pretty hard to miss. Next time you’re watching Love Island and an advert makes you look up from your phone, ask yourself these questions:
How has this brand caught my attention?
What makes their products/services appeal to me?
Who are they targeting? Is it similar to my demographic?
You don’t have to be running ads on national TV, but it’s good to pick out details of what other businesses are doing with their marketing techniques.
Ask for Guidance
Do you know someone who worked for another business once? Remember that friend who has a marketing job? Ask them for guidance. There’s no shame in ever asking for help, and the marketing industry is a great place to get it. Everyone has to start somewhere, and there are always other people in the same boat as you.
Follow Those Who Specialise in Marketing
The Digital Marketing world is a powerful place for kind tips and helpful advice. Follow those who specialise in marketing and you’ll be well on your way. The likes of Social Jazz, Girls in Marketing and Marketing Week will have you covered for all your useful hints and industry insights. And of course, we’re here to help you out too over on the A to Mee LinkedIn and Instagram!
There are endless ways that you can start your journey as a marketer. Just remember that everyone is different, and you’ll learn at your own pace. As the marketing world evolves, you’ll evolve with it as long as you keep up-to-date with trends and follow our advice! It’s all about being open to new ideas and challenging yourself to embrace new skills.
Lauren x
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