The whirlwind that is Facebook Ads Manager...but is it that complicated?
Over the past few weeks we have been running multiple paid campaigns across Facebook & Instagram using the Facebook Ads Manager. It can be a little more complex compared to just ‘boosting’ an ad from Instagram or Facebook, but there are a few more layers and advantages to running a full campaign from Ads Manager. It doesn’t mean that you need to spend thousands of pounds but it does gives you more functionality, whereby you have a little more say in how and where you would like your ads to be delivered.
There are 3 key components when building a campaign and it doesn't have to be as complicated as you think:
1. Campaign - This is where you select your objective, for example awareness, reach, traffic or conversions
2. Ad Set – This is where you select your audience. Either you can select a custom audience using multiple data such as email address or people who engage with your page, lookalike audience, which mirror your existing users or create an audience targeting specific locations/interests etc.
3. Ad – This is your actual creative which people on Facebook & Instagram will see, which includes your image/video and any text that you wish to include. You can also use a post that has already been posted.
Our 3 top tips for a successful campaign:
1. A/B Test. The ads manager enables you to split test your budget with different variables, therefore it’s important to do so to find out where your ad is working best.
2. Prospect first, retarget later. If you’re running a campaign to drive through to your website, It’s important that you get as many clicks through to your website first and then later retarget them with a different ad/message.
3. Get Creative. Make your ad as creative and compelling as possible. If you were the user, what would you like to see and what would you most likely click on?
If you can get your head around the three elements above, along with our top tips, it will be a stepping stone to success.
Do you have any questions? Is something working well or not at all? We would love to hear from you!
Thanks,
M x
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