One Year Later...
Small business growth is at the heart of any idea. It all starts as a thought, perhaps during your morning round of buttery toast or after being inspired by a killer marketing campaign. Combine a dream, motivation and determination, and you create a small business.
Wonderfully, it’s now been a year of A to Mee. Our Marketing Agency took off during the pandemic, after our Founder and Managing Director, Meera, channelled her love for helping others into her brand new small business (who knew lockdown baking and to-do lists would turn into this?). 12 months later and we’re thriving: having landed multiple clients that we truly care for.
So, how does small business growth happen, and how can you make your dreams come true?
1. Work With Clients That Make You Love What You Do
When it comes to any small business, it’s beyond important to love what you do. This churns the passion within any small company and makes the wheels go round. You want to feel excited about jumping out of bed and into your working day or taking time for your business on the side. To ensure this happens, work with clients that are open to your creative ideas. By earning their trust and producing results, you’ll make them happy which cycles back around to you.
Another tip: you don’t have to take on too much work to make having a business ‘worth it’. Having quality clients that value you, as you do them, is all you could ever need.
2. Appear Online for Small Business Growth
We can’t imagine life before Digital Marketing, as it’s in the spotlight and here to stay. Appearing online will boost your business by leaps and bounds, as it’s all about being accessible for your customers. Whether it’s a service or a product you provide, appear online through your website and social media pages. This helps with being relatable to people outside of your demographic too!
3. Work Hard Before Reaping Rewards
Any small business begins at the bottom before working its way to the top. You’ll have to work hard before reaping rewards, as you often have to put more into getting a small business on its feet, to begin with. This doesn’t always mean money! From time on your days off to nights spent planning your strategy, it all counts.
4. Invest Your Trust in Others
As your business takes off, it’s a good idea to invest your trust in others to give you a helping hand. It doesn’t always have to be a one-person show, as long as you keep your vision in mind. Bring freelancers or co-workers into the mix to add to the cauldron of creativity, and get making magic!
It’s easier said than done, though. Whoever you bring into your small business, ensure they have the same morals as you and seek success for themselves and your company.
All in all, small business growth won’t happen overnight. Amazingly, you’ll be able to see it blossom as the sun shines and the rain falls. Through all the highs and lows, keep on dreaming just as we did (and continue to do!). Go after what you love and make it happen.
Lauren x
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